Why do companies describe themselves in words nobody says out loud?

The gap between a manager's email and the website text of the same company is sometimes wider than between two different companies.

This is not about literacy. It is about who the text is actually addressed to.

• This language is almost always approved internally rather than tested on a reader.
• The more approvers, the smoother and emptier the text becomes.

• What happens to trust if such text is replaced with plain speech.
• Whether there are industries where vagueness genuinely protects.